PRIVACY POLICY
EFFECTIVE AS OF FEBRUARY 11, 2026
This Privacy Policy (the “Privacy Policy” or “Policy”) of Shapell Properties, Inc. (“Company,” “we,” “us,” or “our”) describes our privacy practices regarding personal information we collect, including from persons (“you” or “your”) who access our property’s RentCafe Resident Portal website or our related mobile applications that may be available for download (collectively, the “Site”). To access the Privacy Policy of RentCafe, please visit: https://www.rentcafe.com/apartments/privacypolicy.aspx.
PLEASE READ THIS ENTIRE PRIVACY POLICY CAREFULLY BEFORE USING THE SITE. BY USING THE SITE, YOU ARE DEEMED TO HAVE CONSENTED TO AND ACCEPTED THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY.
We reserve the right, in our sole discretion, to change, update, modify, add, or remove portions of this Privacy Policy from time to time. Any changes to this Privacy Policy will be effective upon posting the revised Privacy Policy on the Site. In certain cases, you will be notified via email. Your continued use of the Site means you agree to the revised Privacy Policy and our use of your information in accordance with the revised Privacy Policy. We encourage you to review the Privacy Policy periodically for any updates.
PURPOSE. The purpose of this Privacy Policy is to inform you about the types of personal information we collect about you, including personal information collected when you visit the Site, as well as personal information we may receive from third parties or affiliates. This Privacy Policy also explains how we use such information, whether and to whom it may be disclosed, and the choices available to you regarding our use of, and your ability to correct, your personal information. This Policy does not apply to information exempt from privacy policy notice requirements, including information relating to employees, contractors, job applicants, or information processed solely in the context of an individual acting in a business capacity.
PERSONAL INFORMATION COLLECTED IN THE PAST TWELVE (12) MONTHS
We collect, process and store various types of Personal Information. For purposes of this Policy, “Personal Information” means information that identifies, relates to, describes, or is reasonably capable of being associated or linked, directly or indirectly, with a particular consumer or household. Personal Information does not include de-identified or aggregated data, or information lawfully available from public government records.
Personal Information we collect may include, without limitation: your name; email address; postal address and postal code; user Internet Protocol (IP) address, Social Security or insurance number; driver’s license number; prior addresses; monthly rent paid at prior residences; employers; job titles; income; telephone numbers; credit card information; bank account information and routing numbers; date of birth; gender; age; marital status; username and password (if you choose to become a registered user of the Site or our products and services); emergency contact information; information about your pets; information about your vehicles, including license plate numbers; and biometric information or biometric identifiers (if you choose to schedule a self-guided tour and/or use our identity verification services).
If you choose to use Smart Home features, the Home IQ Device(s), or the Home IQ Hub, we may also collect information regarding device activity, including when a smart device is on or off; when a door is locked, unlocked, opened, or closed; and the unit with which the door is associated.
We may also collect information regarding your use of the Site, your communications with us, and your communication preferences, as well as other information that may be desirable or necessary to provide quality services to our residents and visitors.
Your Personal Information may be retained for as long as you use the Site or our products and services. Retention periods may be extended if we are required to preserve your Personal Information due to litigation, investigations, or other similar proceedings, or if a longer retention period is required or permitted by applicable law.
We do not and will not sell your Personal Information.
ADDITIONAL INFORMATION ABOUT HOW WE COLLECT AND SHARE YOUR PERSONAL INFORMATION
With respect to each of the categories of data described above, we may collect, use and share Personal Information with our affiliated companies to facilitate your use of the Site; with third parties to comply with applicable legal obligations; when we believe in good faith that disclosure is required by law; at the request of governmental authorities or other third parties conducting an investigation; to detect, prevent or protect against fraud or technical or security vulnerabilities; to respond to an emergency; with contracted service providers; or otherwise to protect the rights, property, safety, or security of our business, third parties, visitors to our websites and mobile applications, or the public.
With respect to biometric information or biometric identifiers, we may disclose such information to our technology service providers for the purpose of verifying your identity.
We may also share Personal Information with any person to whom we transfer our rights or obligations under any agreement, or in connection with a sale, merger, consolidation, or other transfer of some or all of our assets or business, whether voluntarily or by operation of law, including any successor or transferee.
USE OF COOKIES AND OTHER TECHNOLOGIES. Like many website operators, Company may use cookies to customize content specific to your interests and track your use of the Site. “Cookies” are text files that are placed on your device and may be used to store your Personal Information. In addition to cookies, Company may use other technologies, whether now known or later developed, to observe and analyze user activity on the Site. These technologies may access individual user information, but such information is used only to compile aggregated statistics regarding the Site’s usage.
Our service providers may use cookies, which may be stored on your device when you visit the Site.
The Site uses Lead Attribution or Marketing Attribution to assess the conversions of different channels that generate leads.
The Site uses Google Analytics (and may use other similar sites or services in the future), a web analytics service provided by Google, Inc. (“Google”), to help Company better understand how the Site is used. Google Analytics may place cookies on your device that generate information about your use of the Site, including your device’s IP address. This information will be transmitted to and stored by Google and may be used to evaluate user activity on the Site, compile reports on Site activity for Company’s use, and provide other services relating to Site activity and usage. Google may also transfer this information to third parties where required by law or where such third parties process the information on Google’s behalf. The use of cookies by Google Analytics is governed by Google’s privacy policy: https://www.google.com/policies/privacy/.
You can choose to delete existing cookies, allow or block cookies, and set preferences for certain websites in your browser’s settings. Please note that blocking all cookies may prevent you from using certain features of the Site.
EMAIL AND TEXT MANAGEMENT. You may receive emails and text messages from Company for a variety of reasons. We respect your preferences for managing communications. If you have an account with Company on the Site, you can select your communication preferences through your account settings. You can also manage certain types of communications by following the instructions included in the emails or texts we send you.
Please note that even if you unsubscribe from certain email correspondences, we may still need to email you with information regarding your unit, the management of the property, or other important transactional or administrative information.
THIRD-PARTY WEBSITES. This Privacy Policy applies solely to information collected by Company. The Site may contain links to third-party websites or resources, which may have privacy policies that differ from this Privacy Policy. These links are provided for your convenience only and do not constitute an endorsement of, or responsibility for, the content, accuracy, or functionality of such third-party websites or resources. These links are not under the control of Company, and Company is not responsible for the content or availability of any websites linked to from this Website. We shall not be liable for any damages or losses arising out of or in connection with your use of any third-party websites or resources.
ACCESSING, REVIEWING AND CHANGING YOUR CONTACT INFORMATION. As an account holder, you can view, review and change most of the contact information associated with your Account Profile by logging into your account and editing your profile. For assistance, you may contact us using any of the methods listed below. With certain exceptions, you also have the right to access what Personal Information we maintain about you.
PERSONAL INFORMATION OF MINORS. Our Sites are not directed at or intended to be used by children, and Company will not knowingly collect or maintain Personal Information about anyone under the age of 13, except for information provided by parent(s) or guardian(s), in connection with the application and rental of a unit, or the provision of property management services. If you become aware of any data we have collected from anyone under the age of 13, please contact us using the contact information provided below. If we discover that we have inadvertently collected Personal Information about anyone under the age of 13, we will promptly take reasonable steps to promptly delete such information from our database, except where necessary to protect the safety of the child or others, as required by law, or as may otherwise be required by law. We do not sell the Personal Information of minors.
CALIFORNIA RESIDENTS RIGHTS. The California Consumer Privacy Act (“CCPA”) may apply to California residents whose Personal Information is collected by landlords that meet certain size thresholds or other statutory criteria. If the CCPA applies to us, California residents may request to know what Personal Information we have collected about them and request deletion of such Personal Information. These rights are subject to certain exceptions, including, without limitation, Personal Information subject to the Fair Credit Reporting Act and the Gramm-Leach-Bliley Act.
If we are subject to the CCPA, you can learn more about your rights and our procedures for consumer requests by contacting us using one of the methods listed below. If you exercise any of the rights available to you under the CCPA, we will not discriminate against you and will continue to treat you fairly.
Right to request disclosure of information we have collected about you
If the CCPA applies to us and to your information, you may submit a request to us for the following Personal Information we have collected about you:
- The categories of Personal Information we have collected about you.
- The categories of sources from which we collected the Personal Information.
- The business or commercial purposes for which we collected or sold the Personal Information.
- The categories of third parties with which we shared the Personal Information.
- The specific pieces of Personal Information we have collected about you.
- The categories of Personal Information (if any) that we have sold about you, the categories of third parties to which such information was sold, and the categories of Personal Information sold to each such third party.
- The categories of Personal Information that we disclosed about you for a business purpose.
Our responses to any of these requests will cover the twelve (12) month period preceding the date we receive the request.
Right of Deletion
You may request the deletion of any Personal Information we have collected about you that is subject to the CCPA, unless an applicable exception applies. To make a request, please contact us using the mailing address, email address, or phone number listed below.
Do Not Track
“Do Not Track” is a privacy preference that users can set in certain web browsers. We do not respond to browser or do not track signals.
ACCESSIBILITY. We are committed to ensuring that our communications are accessible to people with disabilities. To make accessibility-related requests or report barriers, please contact us using one of the methods below.
ACCEPTABLE USE. You agree you will not modify, tamper with, reverse engineer, decompile, or otherwise attempt to discover the source code for, any Site or related hardware or software associated with the Site.
CONTACT US
If you have any questions, concerns, or comments regarding this Privacy Policy, or wish to exercise any of the rights described above, please contact us at:
Phone Number: (323) 655-7330
Email: [email protected]
Mail: 1990 South Bundy Drive, Suite 500
Los Angeles, CA 90025
Canada. To the extent it is applicable, this policy is made under the Personal Information Protection and Electronic Documents Act. There are some rare exceptions to the commitments set out above.
For more general inquiries, the Information and Privacy Commissioner of Canada oversees the administration of the privacy legislation in the private sector. The Commissioner also acts as a kind of ombudsman for privacy disputes. The Information and Privacy Commissioner can be reached at:
Address: 112 Kent Street, Ottawa, ON K1A 1H3
Phone: (613) 995-8210
Toll-free: (800) 282-1376
Facsimile: (613) 947-6850
TTY: (613) 992-9190
Website: www.priv.gc.ca/en/
Please note that we may require verification of your identity before processing your request to access, update, or delete any Personal Information. Verification may include providing certain information that matches our records or responding to other security measures, as appropriate. This type of safeguard is designed to ensure that only you has access to your file. If we are unable to provide access, we will notify you within forty-five (45) days of receiving your request and, to the extent practicable, explain the reason(s) for the denial.